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Who We Are

Let food be thy medicine, that has always been our motto. Over 186 years, we have proudly provided the highest quality dried food and natural health food products including bonito, seaweed, log-grown shiitake mushrooms and kikuimo. We pride ourselves in providing excellent service at competitive prices.

Our product 

Our range of Japanese superfood include deer horn shaped reishi, maitake mushrooms, fulvic acid, kikuimo and more. They are available to all on single ingredient from pure powder to whole dried form. Zeniya offers a wide selection of bulk sizes on our most popular products. We are the best source for Japanese highest quality natural health food and herbs.

All of our ingredients are grown without the use of chemical fertilizers, synthetic pesticides, additives and genetically modified organisms. We strongly believe in the power of natural superfood and we want to keep our product fresh as possible. Our superfood is raw and harvested at the best timing by trusted and experienced farmers which makes our products incredibly high in antioxidants, rich in nutrients such as vitamins or other good chemicals.

We will continue to support natural farmers that promote the values important to us through our commitment to promote foods of sustainable agriculture and by expanding the market for natural food products.



 

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Our Story

Gifu has one of the oldest Japanese ingredient food shop in Japan – Zeniya, which opened in 1832 and is currently run by the seventh generation of the Naganuma family to do so.
 
Zenbei Naganuma started his career working in a dried food store in Gifu, Japan around 1830.  He enjoyed leading a simple life, but after learning that his wife was expecting their first child, he became more serious about providing his family with a better life so he started thinking about starting his own business.

From his experience, he understood that there was demand in Nagano and Kanazawa for certain dried foods, such as bonito, kelp, and shiitake mushrooms.  Unfortunately, at the time, there was no easy transportation from Gifu, so Zenbei made his first trip to Nagano by foot.  Carrying a large pack filled with dried food, he walked seven days to cross the mountain range between the two towns.  During the trip, he was surprised by cold weather and at one point, resorted to pouring warm sake into his shoes to prevent frostbite.
 
After arriving at Nagano, he was welcomed by locals who were ecstatic to have the food that he had brought and after the initial success, he founded Zeniya in 1832.  Though times have changed dramatically and the trip from Gifu to our customers is much quicker, we still proudly carry on the family tradition through seven generations to deliver delicious food and enjoy the same sense of satisfaction that Zenbei did from happy satisfied customers.

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½»½ê ¢©500-8833 ´ôÉ츩´ôÉì»Ô¿ÀÅÄÄ®£²ÃúÌÜ£¹ 2-9 Kandamachi,Gifushi,Gifu JAPAN 500-8833
ÅÅÏÃÈÖ¹æ 058-264-0800 T. +81-5-8264-0800
±Ä¶È»þ´Ö 10¡§00 ¡Á 18¡§00 zeniya@hi-ho.ne.jp